Scaling Growth & Retention With AI Execution

Generated $2M+ in lifecycle revenue through campaign execution, automation management, and external agency oversight.
Saved 140+ development hours using AI tools to complete technical requirements
AI voice solutions for client environments that reduced call volume by 26%
Drove subscriber growth from 0 to up to 25K+ through platform partnerships and paid distribution efforts
Executed Meta and Eventbrite advertising for ~100 annual events, generating $2.5M in revenue

Career Highlights

Senior Marketing and AI Leader with extensive experience developing and executing lifecycle and growth marketing programs to drive customer acquisition, conversion, retention, and revenue growth across digital, subscription, and emerging technology businesses.

Has also led AI-enabled growth initiatives, solution implementation, go-to-market execution, and cross-functional delivery.

Tasks

Introduced segmentation and A/B testing to optimize conversion and repeat purchase behavior, and restructured the lifecycle calendar around revenue-driving moments.

Case Study

Lifecycle Growth & Retention Strategy

Built and scaled lifecycle programs across email and SMS, including automated flows for onboarding, replenishment, and winback.

Result

Those efforts generated more than $2M in annual revenue and gave the company a more reliable retention engine. It also positioned lifecycle as a core revenue channel rather than a support function.

Case Study

Habit Tracking Engagement System

Developed a habit-tracking experience using AI tools, saving 140+ hours of development work.

Integrated it into lifecycle messaging, increasing engagement frequency and reinforcing product usage, contributing to a 20% reduction in monthly churn.

Case Study

Multi-Channel Subscriber Acquisition

Scaled subscriber acquisition through partnerships and paid distribution, diversifying growth channels and reaching 25,000+ subscribers (zero to scale).

Combined strategic channel selection with ongoing performance management, so growth was not dependent on just one lever.

Case Study

AI Voice Pipeline & Call Center Optimization

Built and closed a pipeline of AI voice opportunities by translating technical capabilities into clear operational ROI for clients and converting prospects into signed engagements.

Led a five-person team to deploy AI voice systems for automated inbound call handling, integrating workflows into client operations, and iterating post-launch, decreasing call volume to call centers by 26%.

Case Study

Performance Marketing Revenue Growth

Led performance marketing across 100+ events, optimizing Meta, Google, and Eventbrite campaigns and using KPI tracking and iterative testing to generate $2.5M in revenue.